Introduction
Managing client relationships has always been a daunting task, especially when you are a growing business. That’s where client management tools can help you and make your life easy.
These tools can help your business keep track of client interactions, streamline processes, and improve overall efficiency.
Whether you’re a small startup or a large enterprise, utilising a client management system can significantly enhance your ability to provide excellent service, foster loyalty, and ultimately drive business growth.
What is a client management tool?
A client management tool is an application that helps businesses organize, track, and manage client interactions. It centralizes client information, streamlines communication, and supports tasks like scheduling, follow-ups, and data analysis to improve customer relationships.
Client management tools are fantastic at organizing and automating processes so that you can efficiently track client data and activities. A client management software or customer relationship management system (CRM) can help you stay organized and effective, which is critical for overall business productivity.
It helps you manage sales, simplify operations, and arrange targeted customer conversations. As a result, businesses may better serve their consumers, cultivate stronger client relationships, and increase profits.
Here are the best tools for client management that can help you manage your clients seamlessly.
Top 10 client management tools in 2024
1. ProofHub
One of the best client management software, ProofHub, provides effective solutions to plan work schedules, organize resources, and automate managerial functions.
It allows project managers to take charge of the overall workload and form productive teams that meet project objectives. It provides you with features like task management, file proofing, notifications, file management, note-making, and even in-built chat so you can stay in touch with your most critical clients in one place.
Furthermore, the tool is designed to centralize all of your client management requirements for quick access. Additionally, it eliminates the need for multiple apps to track client information, share changes, collaborate, or manage assignments; it does it all in one location.
Mentioned below are all of the notable features you’d like to have in your client management system.
Standout features
1. Get your tasks and clients sorted easily
ProofHub’s task management section allows you to create, manage, and track project tasks, visualizing them through Kanban boards and Gantt charts. Additionally, the Table view organizes client data and tasks like a dynamic Excel spreadsheet, with custom fields for tailoring task views to client requirements.
Moreover, the calendar view displays essential events and duties throughout the week, facilitating effective lead management.
2. Communicate in real-time
Simplifying team collaboration and encouraging active participation, ProofHub provides dedicated discussion sections for real-time conversations organized by specific subjects linked to clients. Additionally, its built-in chat function enables swift communication with both team members and clients (both personal and group).
Moreover, the Notes feature allows you to jot down vital client-related information in one location quickly, organize notes into ‘notebooks,’ and share them with teammates. Furthermore, the Proofing tool facilitates detailed feedback on files and documents through markup tools and annotated in-file comments, benefiting both you and your clients.
3. A central source of truth
A great file management solution, ProofHub centralizes client file copies and versioning, offering a well-organized file system and expandable 100 GB of storage capacity for project data. It enables you to upload and organize project files into folders for easy access by clients and team members.
Additionally, you can attach files to communication modules such as team Chat, Discussions, and Tasks, with all attachments stored in the Files section.
Pros
- Intuitive user-friendly interface for easy adaptation by clients and team members.
- Dedicated communication tools for effective and transparent communication with clients.
- Streamlined workflows and automated processes save time for both clients and team members.
- Centralized file storage and sharing makes it easy for clients and team members to access files.
Cons
- Provide only a 14-day free trial.
Pricing
- Offers a 14-day free trial and two flat pricing plans to choose from:
- Essential: $45/month for unlimited users (billed annually)
- Ultimate Control: $89/month for unlimited users and all features (billed annually)
Rating
- Capetera: 4.6
- G2: 4.5
Notable companies using ProofHub
- Taco bell
- Netflix
- Trip Advisor
2. Bitrix24
Bitrix24 is an app for client management that can be used on-premises or in the cloud. Moreover, it is specially created for salespeople and is jam-packed with features that will help you convert prospects into loyal customers. Additionally, the best thing about this client management system is that it has a free option available.
Furthermore, it has a sales funnel view that shows the percentage of customers that are in development, waiting for details, negotiating/reviewing, and closed-won. Additionally, this CRM system allows you to see where you can improve your sales process.
Moreover, it simplifies customer management with automated sales funnels. Similarly, its automation rules enable you to establish automated lead answers.
Features
- Team collaboration tools: Integrated features for streamlined teamwork, including messaging and task management.
- Customer contacts database: Centralized hub for organizing and managing client information.
- Storage with cloud editions: Secure cloud-based file storage and sharing solutions.
- Custom applications: Tailored software solutions for specific business requirements within Bitrix24.
Pros
- Extensive online resources, tutorials, and customer support options are available for users.
- Built-in communication tools like chat, video conferencing, and email streamline client interaction.
- Flexible system allowing customization of workflows and fields to match specific business needs.
Cons
- Complex interface
- Limited integration
Pricing
- Free plans with limited features for unlimited users
- Basic: $49 for up to 5 users per month /year
- Standard: $99 for up to 50 users per month /year
- Professional: $199 100 Users Per Month
- Enterprise: $399 for up to 250 users per month /year
Rating
- Capetera: 4.2
- G2: 4.1
Notable companies using Bitrix24
- Forbes
- PC Magazine
- TechRadar
3. Salesforce
Salesforce is one of the most popular client management solutions available today. Additionally, contact management, opportunity management, lead management, email integration, and sales forecasting are among the features.
Furthermore, one of Salesforce’s most useful products is its sales forecasting tool. Moreover, you can obtain a real-time picture of all your sales reps’ forecasts using sales forecasting, including in-line forecast revisions and override visibility, based on the management hierarchy.
It allows you to examine your company’s full pipeline, grouped by sales rep, so you can determine who your top performers are. You can set realistic targets and tackle problems before they affect your revenue by measuring and forecasting your sales. Finally, technologies such as sales forecasting assist managers in making judgments.
Features
- Contact management: Organize and manage client contacts efficiently within the Salesforce platform.
- Quote management: Create and track quotes for products or services offered to clients.
- Lead management: Streamline the process of capturing, nurturing, and converting leads into clients.
- Dynamic dashboard and custom reports: Visualize client data and performance metrics through customizable dashboards and reports.
Pros
- Extensive integration options with third-party apps
- AI-driven analytics and predictive insights
- Active online community and extensive documentation
Cons
- Complex user interface
- Steeper learning curve for new users
Pricing
- Starter Suite: $24 user/month, USD (billed annually)
- Professional: $80 user/month, USD (billed annually)
- Enterprise: $165 user/month, USD (billed annually)
- Unlimited: $330 user/month, USD (billed annually)
- Einstein 1 Sales: $500 user/month, USD (billed annually)
Rating
- Capetera: 4.3
- G2: 4.4
Notable companies using Salesforce
- BBVA
- Unilever
- Red
4. Freshworks CRM
Freshworks CRM is a client management tool with a twist: it’s an all-in-one package that includes sales, marketing, chat, and a built-in phone. Additionally, Freshsales allows you to keep track of your leads, customers, deals, marketing email journeys, and more all in one location.
The built-in phone and email are the best features of Freshworks. Rather than integrating with other platforms, your sales reps can call, email, and contact prospects directly from the CRM. You can buy local and toll-free lines in Freshworks and assign them to sales agents so they have their phone line when calling prospects.
Furthermore, because communication occurs within the CRM, it is automatically logged. Calls, emails, and any other activity are automatically logged, saving you time on data entry.
Features
- Pipeline management: Organize and track client interactions and deals through customizable sales pipelines.
- Lead scoring: Assign scores to leads based on their behavior and engagement to prioritize sales efforts.
- AI-powered insights: Utilize artificial intelligence to gain actionable insights and improve sales strategies.
- In-built audio calls: Conduct audio calls directly within the CRM platform for seamless communication with clients.
- Sales reports: Generate detailed reports on sales activities and performance metrics to drive informed decision-making.
Pros
- AI-powered Insights to improve sales strategies.
- Conduct audio calls directly within the CRM platform for seamless client communication.
- Highly customizable platform
- Responsive customer support team
Cons
- Advanced features available only in higher plants
- Some learning curve for new users
- Basic reporting capabilities compared to some other CRM solutions
Pricing
- Growth: $9 /user/month, billed annually
- Pro: $39 /user/month, billed annually
- Enterprise: $59 /user/month, billed annually
Rating
- Capetera: 4.5
- G2: 4.5
Notable companies using Freshworks CRM
- Blue Nile
- Dyson
- Sify
- PharmEasy
5. Hubspot
HubSpot is an all-in-one CRM platform known for providing efficient solutions to manage your clients well. Additionally, it is adaptable, unified, and simple to use. Moreover, HubSpot provides you with solutions like email tracking and notifications, prospect tracking, meeting scheduling, and even live chat so you can stay in touch with your most critical customers.
HubSpot CRM can be integrated with Gmail, G Suite, Office 365, and Outlook, allowing you to spend less time logging notes and more time creating relationships.
Whether you’re a small team or a large corporation, HubSpot gives you unlimited users, data, and up to 1,000,000 contacts with no time restriction or expiration date.
Features
- Contact management: Organize and manage client contacts efficiently within the HubSpot platform.
- Deal stages: Track and manage the progress of client deals through customizable stages.
- Daily dashboards: Access comprehensive insights and performance metrics daily for effective decision-making.
- Task management: Assign, track, and prioritize tasks related to client management and projects.
- Automated data capture: Automatically capture and organize client data from various sources to streamline data management processes.
Pros
- Offers audio call functionality within the CRM platform for seamless client communication.
- Users can assign scores to leads based on engagement.
- Extensive integration with third-party apps.
Cons
- Third-party app integration requires additional setup.
- Extensive customization is not available.
Pricing
- Professional: Starts at $1,600 per month
- Enterprise: Contact HubSpot for details
Rating
- Capetera: 4.5
- G2: 4.4
Notable Companies Using HubSpot
- WWF
- Trello
- Suzuki
- VMware
6. Apptivo
Apptivo is another one of the best apps for client management, and it makes it simple to handle prospects and customers. Moreover, you may embed forms on your website with Apptivo, and the application will create new leads automatically once a prospect fills out the form.
Additionally, you can import it manually or using a CSV file. Furthermore, you have complete control over the onscreen layout thanks to the software’s extensive customization.
Moreover, Apptivo offers a variety of visualization choices for tracking sales. Furthermore, you can track the performance of individuals and your entire sales team using the dashboard. Additionally, dials and other types of displays help you make sense of the data and display information like Projection and Attainment.
Features
- Automatic lead generation: Generate leads automatically from various sources to streamline the client acquisition process.
- Apps customization: Customize apps and workflows to match specific business needs and preferences.
- Lead conversion: Seamlessly convert leads into clients within the Apptivo platform.
- Sales tracking: Track sales activities and progress to monitor performance and identify areas for improvement.
- G-suite integration: Integrate with G-suite apps for enhanced collaboration and productivity within the CRM platform.
Pros
- Built-in collaboration features for teamwork
- Users can Automate repetitive tasks and workflows to improve productivity.
- Users can Integrate email within the CRM platform.
- Customizable reporting for in-depth data analysis.
Cons
- Extensive customization requires technical knowledge.
- Steep learning curve for new users.
Pricing
- Lite: $15/MO Per user/Billed Monthly
- Premium: $25/MO Per user/Billed Monthly
- Ultimate: $40/MO Per user/Billed Annually
- Enterprise: Contact sales team
Rating
- Capetera: 4.4
- G2: 4.4
Notable companies using Apptivo
- Aqua Lung America
- General Supply and Services
- Zeltic Aesthetics
7. Dynamics 365
Dynamics 365 is a client management software solution that enables you to manage your clients better and faster. Whether your sales cycle is lengthy or short, you’ll find this application useful because it allows you and your team to quickly onboard new clients.
Dynamics 365 employs applications that work in tandem with other Microsoft products, such as Outlook. Hence, you do not have to put much effort into cobbling together a whole client management ecosystem with unrelated solutions and more time creating relationships with your customers on platforms you’re familiar with.
Features
- Lead generation and prioritization: Identify and prioritize potential leads to focus sales efforts effectively.
- Sales insights: Gain valuable sales insights for performance and trends to optimize.
- Customer service dashboard: Access a centralized dashboard for managing and tracking customer service interactions and metrics.
- Activity log: Maintain a detailed record of all client interactions and activities for comprehensive tracking and analysis.
Pros
- Integration with G-suite apps for enhanced collaboration and productivity.
- Streamlines client acquisition with automated lead generation.
- Users can convert leads into clients within the Apptivo platform.
- Responsive customer support
Cons
- Limited integration
- Some users may find the user interface outdated.
Pricing
- Dynamics 365 sales professional: $65 per user/month
- Dynamics 365 sales enterprise: $95 per user/month
- Dynamics 365 sales premium: $135 per user/month
- Microsoft relationship sales: $162 per user/month
Rating
- Capetera: 4.4
- G2: 3.8
Notable companies using Dynamics 365
- Unicef
- Toyota
- Dr. Martens
- Columbia
8. Pipedrive
Pipedrive is a customer management software that includes features such as pipeline management, web forms, chatbots, workflow automation, and AI-powered sales help.
Pipedrive’s AI sales assistant is a one-stop solution as it not only provides training to your sales staff but also employs algorithms to analyze their previous performance and provide them with specific insights and automation recommendations.
Pipedrive syncs your contacts and calendar with Google and Microsoft, and it provides you with a complete history of your contact activity. It even provides tools for managing leads and deals.
Features
- Sales automation: Streamline repetitive tasks and workflows to increase efficiency in the sales process.
- Lead management: Organize and track leads throughout the sales pipeline to improve conversion rates.
- Insight and reports: Access detailed analytics and reports to gain insights into sales performance and trends.
- Contact management: Centralize and manage client contacts efficiently within the Pipedrive platform.
Pros
- Simple navigation and user-friendly interface for effortless operation.
- Intuitively designed features for easy understanding and implementation.
- Effortless integration of email and calendar enhances user experience.
Cons
- Limited email integration features, such as a lack of full email tracking
- Reporting tools are complex and difficult to navigate.
Pricing
- Essential: US$ 12 Per seat per month, billed annually
- Advanced: US$ 24 Per seat per month, billed annually
- Professional: US$ 49 Per seat per month, billed annually
- Power: US$ 59 Per seat per month, billed annually
- Enterprise: US$ 79 Per seat per month, billed annually
Rating
- Capetera: 4.2
- G2: 4.6
Notable companies using Pipedrive
- Beaumont & Co.
- Wedding Jam
- Escrow.com
Also read – Best workflow automation software review
9. Keap
Keap is another one of the best client management tools that keep track of all customer communications, marketing, payments, and activities in one place. Additionally, this tool assists you in gathering leads and converting them into customers.
Moreover, Keap’s email and SMS marketing solutions assist you in segmenting your leads into prospects depending on specified criteria. Furthermore, it even offers a form builder that allows you to design custom forms that can be immediately integrated into your website. Notably, it takes action automatically to ensure follow-up!
Keap also lets you select from a library of pre-written emails and automates the sending of messages to new prospects. Additionally, it’s compatible with Gmail and Outlook.
Features
- Custom forms: Create personalized forms to collect specific client information efficiently.
- Pre-written emails: Access ready-made email templates for quick and consistent client communication.
- Advanced reporting: Generate detailed reports to analyze client data and track performance effectively.
- Automated lead capture: Automatically capture and organize leads to streamline the client acquisition process.
Pros
- Email deliverability ensures reliable email communication.
- Users can apply tags to their customers, which helps in filtering data.
- Access to calls, text messaging, quote software, CRM, and additional tools within the system.
Cons
- Expensive as compared to other client management tools
- Customer service is not up to the mark.
Pricing
- Pro: $159 /mo (Billed at $1908/year)
- Max: $229 /mo (Billed at $2748/year)
- Ultimate: $229 /mo (Billed at $2748/year)
Rating
- Capetera: 4.1
- G2: 4.2
Notable companies using Keap
- Affinigent
- Backbone
- Beautycounter
10. monday.com
Monday.com is a flexible work operating system that allows teams to manage their client interactions and projects in one place. Its intuitive interface and customizable workflows make it a great choice for businesses looking for a versatile tool.
Its versatility allows businesses to manage various workflows, including client management, through customizable boards and templates. The intuitive design and flexibility make it a popular choice for companies looking to streamline client interactions, track tasks, and manage projects in one platform.
Features
- Customizable client boards: Monday.com allows users to create customizable boards to manage client information and interactions.
- Task and project management: The platform provides robust task and project management features that help teams assign tasks, set deadlines, and track progress.
- Automations: Monday.com offers powerful automation capabilities that can be set up to send reminders, assign tasks, or update statuses automatically based on specific triggers.
- Integrations with other tools: It integrates seamlessly with popular tools like Slack, Microsoft Teams, Google Calendar, and CRM software.
- Dashboards and reporting: It provides customizable dashboards that allow you to visualize data related to client interactions and project progress.
Pros
- User-friendly interface
- Highly customizable
- Robust collaboration features
- Strong automation capabilities
Cons
- Steep learning curve
- Can be costly
- Limited CRM-specific features
Pricing
- Free plan for basic usage with limited features for up to 2 seats.
- The Basic plan is priced at $9 per seat per month, billed annually and $12 per seat per month, billed monthly.
- The Standard plan is priced at $12 per seat per month, billed annually, and $14 per seat per month, billed monthly.
- The Pro plan is priced at $19 per seat per month, billed annually, and $24 per seat per month, billed monthly.
- For the enterprise plan, you need to contact the Monday.com team to discuss pricing and customization options.
Rating
- Capetera: 4.6
- G2: 4.7
Notable companies using Dynamics 365
- Canva
- Lionsgate
- Holt
- OXY
What are the benefits of client management software?
1. Increased sales
A client management platform can help you automate important processes, improve your sales process, and evaluate all of your sales data in one central location. As a result, this increases sales and productivity.
Moreover, a CRM enables you to create a step-by-step sales procedure that your staff can trust. Additionally, you can easily change it as problems emerge.
2. Analytical details
It’s one thing to have a lot of customer data; however, you also need to understand what it means and how to use it. Client management software frequently includes built-in analytics to contextualize data and break it down into actionable items and understandable KPIs.
Moreover, metrics like click-through rates, bounce rates, and demographic data help you assess the success of a marketing campaign and make adjustments as needed.
3. Centralized database
Another benefit of customer management software is that it creates a consolidated database with all of your customer’s information, making it conveniently available to anybody in your company who requires it.
This makes it simple for a sales representative to know, for example, what products a particular consumer is interested in. If a customer has previously communicated with the company, the CRM will contain records of that interaction, which can be used to inform future marketing and sales efforts.
This saves your employees time searching through old files and records, as well as provides a better and more productive customer experience.
4. Better communication
A client management app can make it easier for your staff to communicate with one another, in addition to improving communication between your business and your consumers. A CRM allows you to monitor how other employees interact with potential customers, allowing your team to keep a consistent brand voice.
A client management system also allows team members to give notes or alerts to one another, tag one another on projects, and send messages and emails all from one system.
5. Improved organization and efficiency
An effective client management system enhances the overall efficiency and productivity of the organization. These tools eliminate the need for multiple spreadsheets, emails, and notes scattered across different systems. Which leads to quick access to information, faster decision making and improved efficiency.
6. Streamlined project management
Many client management tools offer integrated project management features, allowing businesses to manage client-related projects within the same platform. This integration ensures that all team members are on the same page and can collaborate effectively, reducing the chances of miscommunication or missed deadlines.
What should you look for in a client management tool?
Here are a few things to look out for in your search to give you a good start.
1. Lead management
There’s no need to explain how vital lead management is in the sales process.
At each stage of the sales funnel, the focus is on building and sustaining a relationship with the buyer. Consequently, this ultimately enhances your chances of converting them from a potential customer to a paying customer.
Your CRM system must have a customer database that helps you to track and manage new leads efficiently. When deciding which platform to use, keep this in mind.
*Pro-tip*– Using Custom Fields to manage client data streamlines the process and keeps vital information at the forefront.
2. Collaboration
The ability to interact internally is a highly useful feature of any client management software, especially in a world where the majority of enterprises operate remotely.
Consider how these collaboration capabilities can help your firm become more efficient with client management, whether it’s sharing files, posting comments, or offering company-wide updates.
*Pro tip*– Having an in-built chat application at your disposal saves you from the chaos of dealing with long email threads and makes way for instant communication with your clients.
3. Data visibility
If you want to see all of your vital client data in one place, data visibility is super essential. Additionally, it provides you with immediate visibility into how things are progressing and allows you to make quick and smart business decisions.
It also allows you to rapidly discover any areas in need of development without having to trawl through all of the system’s data.
*Pro tip*- Keeping track of overall project reports allows you to gain a detailed understanding of how your project is progressing and come up with effective plans to avoid bottlenecks.
4. Integrations
If your company works with a range of different tools, you’ll need a platform that can integrate with at least some of those platforms.
As a result, your workflow will be more streamlined and efficient, and your consumers will have a better experience.
5. All-in-one platform
It is super important for a company to make sure that they deliver their projects on time to keep their clients happy and satisfied. Switching between multiple platforms will not just make you feel distracted but also cost you more money and time.
Hence, you should select a platform that can handle all of your client management requirements in one place.
*Pro-tip*– Using centralized software to manage client information, tasks, files, and more helps you save time and money.
Wrapping up!
So there you have it; the best client management tools in 2024. Although the business world has seen plenty of new tools in recent years, these 10 have surely left an imprint on the market.
With millions of teams and businesses relying on these tools to help them improve their client service management efforts, it’s time you gave them a try to discover which one best fits your needs and company.
