26 Best marketing tools to grow your business

Introduction

Marketing tools can help your business improve productivity through automation, provide valuable data insights, enhance customer engagement, increase brand visibility, and enable better collaboration within marketing teams.

With thousands of digital marketing tools in the market finding the best ones that fit your needs is a lengthy and time-consuming process. So we have narrowed down the list for you.

The stack covers the best marketing software you would need in your marketing campaign from project management, CRM, content creation and marketing, social media marketing and management, Search engine optimization and marketing, Website optimization, Email marketing, and video marketing to graphic design.

With these tools, you would be more than equipped to execute your perfect marketing plan.

Let’s get rolling!

Best marketing tools for business in 2024

Explore our curated list of top marketing tools tailored for businesses, covering everything from project management tools to design tools, ensuring there’s a tool for every aspect of your business needs.

Project management

1. ProofHub

ProofHub is a leading project management and team collaboration software that you can use to manage your marketing projects as well as your teams effectively. It combines all the essential marketing software you need to plan, collaborate, organize, and deliver projects on time. Define workflows and break projects down into smaller, manageable tasks. A centralized management platform plays a vital role in executing your marketing strategy.

Moreover, you can attach files and add comments to a task. The integrated chat tool even makes it possible for you and your teammates to have quick conversations over text messages.

Key features

Being an all-in-one project management software, ProofHub comes loaded with a wide range of features with the most prominent ones as follows:

• Online Proofing: Online proofing allows you to review, proof, and approve designs & documents in real time. To give feedback or suggestions while reviewing a file, all you need is to add comments to the design file or the document.
• Gantt charts: Gantt charts offer a visual representation of the overall project timeline. You can view task schedules, drag and drop tasks to modify their schedules, set task dependencies, and highlight the critical path of a project. In addition, Gantt charts in ProofHub also give you the flexibility to associate milestones with tasks and track the progress of each task.
• Files & documents storage: With ProofHub, you will get cloud storage to bring all your project files to a single place and manage them with relative ease. You can upload files from your computer or third-party file storage services, including Slack, Box, Dropbox, Google Drive, and OneDrive.
• Timesheets: Tracking time for each task that you are working on becomes convenient with the in-built timers in ProofHub. While timers offer automatic time tracking, you can also make manual time entries of your working hours. All the time data gets stored in timesheets that you can use for various purposes like payroll, client billing, time management, and much more.
• Custom reports: Reporting is an essential part of project management and with ProofHub, creating detailed project reports is just a few clicks away. The software lets you create and customize both project and resource reports. You can even download the reports and use them in meetings to discuss project progress and make plans for better utilization of resources.

Pros

• Simple and easy-to-understand interface with little to no learning curve
• Activity logs make it easy to keep track of everything happening within projects
• Create custom roles and set different permissions for each role
• IP restriction helps to prevent unauthorized access to your ProofHub account  

Cons

• Limited app integrations 

What’s ProofHub best for?

ProofHub is the ideal tool to have ultimate control over all your projects, and tasks, and collaborate with your team.

Pricing

ProofHub offers a 14-day free trial, and two flat pricing plans to choose from:

• Essential: $45/month billed annually (for unlimited users up to 40 projects).
• Ultimate Control: $89/month billed annually (for unlimited users, projects, and features).

Rating

• Capterra: (4.6/ 5) stars
• G2: (4.6/ 5) stars

2. Todoist

Managing the tasks of a project effectively makes it possible to complete your projects on time and the Todoist app is the right tool for that. It allows you to create interactive to-do lists that you can use to keep track of all your tasks. You can easily organize and prioritize your tasks with Todoist and ensure that you never get off track.

With the quick add feature, you can create new tasks and organize them in no time. Moreover, it’s quite easy to see the details, like subtasks, added comments, and the due date of a task from the task view. Also, you can bring your teams to the Todoist app and assign them tasks directly through the app.

Pros

• Real-time notifications for everything happening within a task
• Color-coded graphs help you visualize your daily and monthly productivity
• Easy access to the completed tasks of a project

Cons

• A limited set of project management features
• Not suitable for large organizations

What’s Todoist best for?

Streamline all the tasks, manage projects, and keep your everyday work well-organized.

Pricing

• The individual plan is free
• The Pro plan costs $4 /user per month (billed annually)
• The Business plan costs $6 /user per month (billed annually)

Rating

• Capterra: (4.6/ 5) stars
• G2: (4.4/ 5) stars

CRM (Customer relationship management)

3. HubSpot CRM

HubSpot CRM is among the top marketing tools for businesses to boost sales activity and manage interactions with customers. It also lets you have a bird-eye view of your sales pipeline with its interactive visual dashboard. The software comes with a plethora of features, such as live chat, email templates, meeting scheduling, chatbot, etc. that come in handy while reaching and connecting with prospects.

Pros

• Responsive user interface design
• Allows you to track all your business deals
• Comes with an integrated email automation system

Cons

• Steep learning curve

What’s HubSpot CRM best for?

HubSpot CRM is best used for managing customer relationships, organizing sales pipelines, and tracking interactions to drive sales growth.

Pricing

HubSpot CRM has three pricing plans:

• The Marketing Hub starter plan costs $15 /month per seat when billed annually
• The Marketing Hub professional plan costs $800 /month for 3 seats (An additional $45 per set)
• The Marketing Hub Enterprise plan costs $3,600 /month for 5 seats (An additional $75 /month for adding for seats)

Rating

• Capterra: (4.5/ 5) stars
• G2: (4.4/ 5) stars

4. Salesmate

Salesmate is among the leading CRM software that allows you to automate your sales process and build better relationships with your customers. It comes loaded with several advanced CRM features that enable you to drive sales and retain customers.

The software offers a simplified pipeline view to visualize, organize, and prioritize your deals with customers. It also has smart email features that you can use to track how customers are interacting with your emails.  

Pros

• Easy to use
• Allows team members to collaborate on sales
• Detailed analytics and sales activity reports make it easy to visualize your sales team’s performance 

Cons

• Suitable for startups and small businesses
• Too many features can overwhelm users

What’s Salesmate best for?

Streamlining sales processes, managing contacts, and automating tasks to improve sales efficiency.

Pricing

Salesmate has three pricing plans:

• The Basic plan costs $23 per user/month when billed annually
• The Pro plan costs $39 per user/month when billed annually
• The Basic plan costs $63 per user/month when billed annually
• Enterprise plan – Contact sales for pricing

Rating

• Capterra: (4.7/ 5) stars
• G2: (4.6/ 5) stars

Email Marketing

5. Hunter

Hunter offers a suite of tools for marketing that can be used to automate lead generation and link building. Hunter’s Email Finder allows you to find anyone’s professional email address in seconds.

Domain Search, on the other hand, can help you uncover all the email addresses associated with a particular domain.

Then there’s the Email Verifier, which you can use to ensure all the email addresses on your list are valid and safe to reach out to.

Hunter also offers Campaigns, a tool you can use to scale and automate cold email campaigns.

Pros

• Intuitive user interface
• Great customer support
• Plenty of integrations

Cons

• Pricing may be steep for some businesses
• Limited customer support availability

What’s Hunter best for?

Hunter is best used for finding email addresses, generating leads, and building links through cold email outreach.

Pricing

Hunter offers a free plan which includes 25 email searches and 50 verifications per month. You can also use the free plan to send cold email campaigns to up to 500 recipients.

Paid plans include:

• The Starter plan costs $34 /month when paid annually (500 monthly searches)
• The Growth plan costs $104 /month when paid annually (5,000 monthly searches)
• The Starter plan costs $349 /month when paid annually (50,00 monthly searches)

Rating

• Capterra: (4.6/ 5) stars
• G2: (4.4/ 5) stars

6. SalesHandy

Making effective email marketing campaigns to boost a business’s sales is what SalesHandy can do for you. The tool allows you to automate and track the outreach of emails sent to prospects. SalesHandy comes equipped with several powerful features that help marketers take maximum advantage of email marketing.

It enables you to create personalized emails to target different customer segments, schedule emails, and track the performance of email campaigns in real-time.

Pros

• Compatible with Gmail and Microsoft Outlook
• Create and save email templates to cut the time required for drafting frequently used emails 
• The auto follow-up feature helps improve customer engagement and reply rate

Cons

• The user interface is not up-to-date
• Email tracking can be better

What’s SalesHandy best for?

SalesHandy is best for managing multiple email marketing campaigns, email tracking, automated follow-ups, and enhancing email productivity and sales outreach effectiveness.

Pricing

SalesHandy has three pricing plans:

• The Outreach Starter plan costs $25 per month when billed annually
• The Outreach Pro plan costs $74 per month when billed annually
• The Outreach Scale plan costs $149 per month when billed annually
• The Outreach Scale Plus plan costs $219 per month when billed annually

Rating

• Capterra: (4.5/ 5) stars
• G2: (4.6/ 5) stars

7. MailChimp

If you want to run an email marketing campaign, Mailchimp should be in your marketing tool stack. You can use Mailchimp to draft professional emails for your customers and drive sales. Its pre-designed email templates and drag-and-drop builder make it easy to create engaging emails in no time.

Additionally, you can manage multiple email campaigns using MailChimp and track all of them in real-time to make sure that all your efforts bring the desired results.

Pros

• The content studio stores images and files that you can use readily in emails
• Allows you to create transactional emails, such as order confirmation emails.
• Integrated analytics tools make it possible to analyze audience behavior and engagement

Cons

• Suitable for small businesses
• Lack of advanced features

What’s MailChimp best for?

MailChimp is best for email marketing campaigns, including email automation, list segmentation, and analytics tools to reach and engage with audiences effectively.

Pricing

MailChimp has three paid pricing plans:

• Essentials – Starts at $34.31 per month
• Standard – Starts at $44.95 per month
• Premium – Starts at $136.05 per month

Rating

• Capterra: (4.5/ 5) stars
• G2: (4.4/ 5) stars

8. Systeme

Systeme.io is all-in-one software to build an online business (no need to download anything on your computer) that allows you to Build your email list create sales pages, email capture forms, and popups-send newsletters (and lead magnets) to your subscribers.

Create sales funnels, host your online training, create (pre-recorded) webinars, collect payments for your training (and other services such as coaching or even physical products) create your affiliate program and find your affiliates edit invoices and manage your affiliates’ commissions, find partners to sell in affiliation thanks to the integrated marketplace get statistics on your business (turnover, conversion rate, number of sales, email opening rate, etc.)

Pros

• It is the easiest tool to use to build an online business
• Systeme.io is the most competitive offer in the world. You will not find on any other tool so many features for so little money

Cons

• Systeme.io allows few integrations today

What’s Systeme.io best for?

Systeme is best for building sales funnels, creating and managing online courses, and automating marketing tasks to grow and monetize your business.

Pricing

Systeme.io has four different pricing plans:

• Free to get started, you will get up to 2000 contacts
• The Startup plan costs $27 /month (up to 5,000 contacts)
• The Webinar plan costs $47 /month (up to 10,000 contacts)
• The Unlimited plan costs $97 /month (Unlimited contacts)

Rating

• Capterra: (4.8/ 5) stars
• G2: (4.8/ 5) stars

9. GetResponse

Although GetResponse started as an email marketing platform, it has developed into a full suite of inbound marketing tools ranging from a marketing automation system, website builder, landing page creator, and more. However, their email marketing still stands out as one of their key features—boasting a deliverability rate of 99%.

GetResponse is also able to integrate with many other key elements of your marketing arsenal such as CRM platforms, E-commerce services, forms and survey integrations, and many more. This allows you to take control of your digital destiny and grow your business more effectively.  

Pros

• GetResponse’s Marketing Automation is second-to-none offering an easy drag-and-drop editor to fully develop and nurture customer relations through automated messaging and events.
• Each plan—including free—comes equipped with their AI-driven website builder.
• GetResponse is well-known for having one of the best landing page creators available on the web that can easily integrate with your Facebook or Google advertising campaigns.
• Email marketing is made much more effective through its advanced data segmentation techniques.
• GDPR compliant

Cons

• Webinars cannot be fully white-labeled.
• The new email creator doesn’t support Google AMP yet.
• You cannot attach files to your emails.

What’s GetResponse best for?

GetResponse is best for those looking to develop an encompassing digital marketing strategy—and do so on a budget. Although their services are cheaper than most of the competition, their platform doesn’t compromise quality.

Pricing

GetResponse has several different options based on your needs:

• The Email marketing plan starts at $19 per month for up to 1,000 subscribers
• The Marketing Automation plan starts at $59 per month
• The E-commerce marketing plan starts at $119 per month
• The Max plans start at $1099

Rating

• Capterra: (4.2/ 5) stars
• G2: (4.3/ 5) stars

10. elink

elink is a content curation suite that helps you send out stunning, visually appealing, and responsive email newsletters in minutes! Instead of going down the path of creating newsletters from scratch, you can just pick a template from elink’s extensive gallery and add the links to the content you want to share as your newsletter.

elink will then automatically convert those web links into visual blocks with a picture, title, and a short description which can be further edited.

Even though elink does all your work for you, you can still apply a healthy dose of your brand’s personality to your newsletter. elink has a robust editor that allows you to add elements like images, texts, bullet lists, numbered lists, dividers, buttons, search bars, and even social media icons in your header and footer body. You can even customize your fonts, background colors, text colors, and more with minimal effort!

Once you’re happy with your newsletter, you can export it via Gmail, Mailchimp, or any other 3rd party email service by simply copying and pasting the newsletter HTML code. What’s more? You can use elink’s automation feature and save your precious time by automating content creation for your newsletters. You can choose sources and add filters to make your content more relevant and effective.

Pros

• Amazing plug-and-play templates to automate email marketing
• Works seamlessly with all the major email services out there
• Has a robust editor that allows you to add multiple elements to your newsletter

Cons

• None so far

What’s elink best for?

elink is the best tool for sending out beautiful, visually appealing, and fully responsive email newsletters – without breaking a sweat. Mark our words – the newsletters you create on elink will keep your contacts hooked until they’re ready to purchase or sell.

Pricing

elink.io has three pricing plans:

• Free plan with limited functionality
• The Pro plan costs $12 /month per user (billed annually)
• The Auto Pilot plan costs $36 /month per user (billed annually)

Rating

• Capterra: (4.8/ 5) stars
• G2: (4/ 5) stars

Content creation tools

11. Flipsnack

Flipsnack is a digital flipbook maker that allows you to create different types of interactive digital publications directly in the browser. You can do so by either uploading a PDF and turning it into a flipbook with a page-flipping effect, designing one from scratch in the Design Studio, or editing a premade template.

Regardless of the chosen method, you can make sure your publications are interactive by adding elements such as shopping carts, social media buttons, slideshows, videos, maps, and more. Flipsnack offers solutions for any business, the education sector, and even for personal use.

Pros

• User-friendly and low learning curve
• Turns your PDFs into professional page-flipping publications
• Different types of sharing and privacy options
• Real-time statistics about the publications
• Multiple branding options
• Automation for catalogs and e-commerce features

Cons

• Limited features for free users

What’s Flipsnack best for?

Flipsnack is best for creating and publishing interactive digital publications, such as magazines, catalogs, and brochures, online.

Pricing

There are three different plans to choose from:

• The Starter plan costs $14 /month or $168 annually
• The Professional plan costs $35 /month or $420 annually
• The Business plan costs $79 /month or $948 annually
• Enterprise plan – Contact sales for pricing

Rating

• Capterra: (4.6/ 5) stars
• G2: (4.7/ 5) stars

12. Whatagraph

Whatagraph is an online reporting and monitoring platform for medium marketing agencies and businesses looking for effective business marketing tools. It allows them to review, monitor, and report on the performance of their marketing campaigns from multiple data sources.

Whatagraph is a highly visual platform. It turns the performance numbers into a visual presentation, helping agency teams, their clients, and anyone not a marketing expert to read and understand the data easily.

Pros

• Performance monitoring and reporting on more than 40 different channels 
• Easy to adopt and use by connecting data sources directly and building reports using widgets
• Automatically updates and sends reports to designated clients or produces live dashboards to view from a link
• Can work with customer data through an API or import from Google Sheets

Cons

• Data fetch time can take a long time on some integrations
• For agencies using a small number of channels, the platform can be expensive
• Some of the integrations are limited – e.g. do not have full segmentation abilities

What’s Whatagraph best suited for?

Whatagraph is best for generating visual reports and analytics for digital marketing campaigns, providing comprehensive insights into performance across multiple marketing channels.

Pricing

• Whatagraph offers flexible pricing plans. You need to request a quote for pricing

Rating

• Capterra: (4.4/ 5) stars
• G2: (4.5/ 5) stars

13. Creatopy

Creatopy is an intuitive ad design platform that helps you easily craft engaging ads that fit all your needs, including banners and other display ads, social media ads, and video ads. You can start from industry-specific templates and standard sizes or create your own custom designs.

By taking advantage of the high-quality stock photo, video, and audio libraries, you can truly bring your ads to life.

Due to its automation capabilities, Creatopy allows you to generate large volumes of ad variations with just a few clicks, eliminating repetitive tasks. In addition, the platform gives you the possibility to work in bulk, creating sets of ads that can be edited and downloaded simultaneously.

Pros

• Access to a mix of automation, animation, and customization capabilities
• Intuitive interface and short learning curve
• Scalable pricing model

Cons

• It’s a new product, so new functionalities are still under development

What’s Creatopy best for?

Creatopy is best for creating stunning visual graphics and advertisements, streamlining the design process for marketing campaigns across multiple channels.

Pricing

• The Pro plan is priced at $36 /month with 1 editor – billed annually
• The Plus plan is priced at $245 /month with 3 editors – billed annually
• The Enterprise plan is a customizable plan, contact sales for pricing

Rating

• Capterra: (4.6/ 5) stars
• G2: (4.6/ 5) stars

14. Pixpa

Pixpa is an all-in-one website-building platform for creative professionals and small businesses. It is an ideal portfolio website builder for creatives like photographers, artists, and designers, as well as businesses like architecture firms and branding agencies.

It also offers a very comprehensive platform for small businesses to build and grow their online presence with tools like a built-in online store, blog, client galleries, SEO management and marketing tools, etc.

The best thing about Pixpa is the fact that it is a no-code platform and requires no advanced technical knowledge. If you are in search of an inexpensive and accessible solution for creating a branded website or portfolio, Pixpa is exactly what you are looking for.

Pros

• No coding is needed. Easy to use and accessible.
• Extensive marketing management tools.
• Integrated e-commerce and marketing features.
• Drag and drop website builder.
• 24X7 support (email, live chat)

Cons

• Lack of built-in options for purchasing custom domain names.
• Paid platform. No free plans are available.

What is Pixpa best for?

Pixpa is best for building professional websites and online portfolios, it is best suited for portfolio websites and e-commerce stores for small business owners.

Pricing

Pixpa has four pricing plans:

• The Basic plan costs $4.80 /month when billed annually
• The creator plan costs $9.60 /month billed annually
• The Professional plan costs $14.40 /month billed annually
• The Advanced plan costs $20 /month billed annually

Rating

• Capterra: (4.7/ 5) stars
• G2: (4.6/ 5) stars

Social media marketing and management

15. NapoleonCat

NapoleonCat offers a full stack of social media management features: from post scheduling to comment moderation and social media analytics. The unified inbox is a sheer productivity tool: it collects comments, messages, and other interactions from all your social media profiles in a single dashboard, in real-time.

You can hide, delete, or reply to comments manually or use automated sequences to perform the same actions hands-free.

NapoleonCat is a perfect solution for teams. You can grant different users access to selected features, track who’s doing what in real-time, and set up personalized workflows. With such a powerful tool, social media management becomes a breeze.

Pros

• Works for all major social media platforms: Facebook, Messenger, Instagram, Twitter, LinkedIn, YouTube, and Google My Business.
• Allows you to schedule posts for multiple profiles at once.
• Allows you to manage comments under your Facebook and Instagram ads (and even delete them automatically based on your predesigned triggers).
• Enables complete automation of the social media reporting process.

Cons

• The interface seems outdated
• Doesn’t support TikTok yet

What’s NapoleonCat best for?

NapoleonCat is best for managing social media accounts, scheduling posts, and analyzing performance metrics to optimize social media marketing strategies.

NapoleonCat is widely used by small and medium businesses, especially by eCommerce sellers who use social media as one of their main marketing channels.

Pricing

• The Standard plan costs $27 for 3 social profiles with 1 user access when billed annually
• The Pro plan costs $63 for 3 social profiles with 1 user access when billed annually
• The Custom plan starts at $465 /month, details available through the sales team

Rating

• Capterra: (4.6/ 5) stars
• G2: (4.7/ 5) stars

16. Hootsuite

Hootsuite is among the top-rated social media management software for marketers, providing the ability to manage all their social media campaigns. By having this software on your side, you can easily plan, create, and schedule all your social media campaigns with relative ease.

It’s also possible to manage your social media teams effectively with Hootsuite. You can set different permission levels for individual team members and control what they can access. You can regulate the permissions separately at the organizational level, team level, and social account level.

Pros

• Performance monitoring of all your social media from one place
• Allows you to create and manage social media ad campaigns
• View customer messages and queries from different social media accounts and reply to them directly from Hootsuite’s Inbox   

Cons

• The user interface seems dull and outdated in terms of design
• A fair amount of time is required to get familiar with the software’s functionality

What’s Hootsuite best for?

Hootsuite is the ideal choice for managing multiple social media accounts, scheduling posts, and analyzing performance metrics to streamline social media marketing efforts.

Pricing

Hootsuite has four different pricing plans:

• The Professional plan costs $99 per month for one user (up to 10 social media accounts)
• The Team plan costs $249 per month for 3 users (up to 20 social media accounts)
• The Enterprise Custom plan is available through Quote, (Access for 5 or more users and 50 or more social accounts)

Rating

• Capterra: (4.4/ 5) stars
• G2: (4.2/ 5) stars

17. SocialBee

SocialBee is a social media management tool for entrepreneurs, businesses, and agencies that are looking to enhance their social presence by putting their content on auto-pilot. If you’re looking for an easy-to-use and intuitive social media posting tool, SocialBee is for you. 

It allows you to add, organize, and share content across Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok. If you are too busy to do it yourself, SocialBee also offers a team of specialists who are always ready to help you achieve this goal.

As one of the most effective marketing tools available, SocialBee provides a very affordable and user-friendly option for start-ups, solopreneurs, and entrepreneurs looking to up their social media game.

Pros

• Setting a posting schedule in a content calendar 
• Reporting & analytics to analyze the performance of your accounts
• Content categories to structure your posts
• Customize your posts for each social media platform 
• Recycle evergreen posts or expire time-sensitive content 
• Content curation through RSS Feeds
• Canva integration inside SocialBee’s post editor 

Cons

YouTube publishing is not supported yet.

What’s SocialBee best for?

The platform is highly used for scheduling and publishing content across various social media platforms, along with content categorization and recycling features for efficient social media management.

Pricing

• The Standard Bootstrap plan costs $24 /month when billed annually (1 user, 1 workspace)
• The Standard Accelerate plan costs $40 /month when billed annually (1 user, 1 workspace)
• The Agency Pro50 plan costs $149 /month when billed annually (5 users, 10 workspaces)
• The Agency Pro100 plan costs $274 /month when billed annually (5 users, 20 workspaces)
• The Agency Pro50 plan costs $374 /month when billed annually (5 users, 30 workspaces)

Rating

• Capterra: (4.6/ 5) stars
• G2: (4.8/ 5) stars

18. Crowdfire

If you want to manage the social media of your business simply and effectively, Crowdfire is the ideal app that you need on your side. It is one of the best social media management platforms and offers best-in-class features to help you stay on top of your social media profiles and campaigns.

By using Crowdfire, it’ll become easier for you to boost your social media engagement and growth. Moreover, the platform allows you to publish content on blogs, and you can also interact with customers to provide them with excellent customer service. You can also discover relevant content to share with your target audience and even schedule posts to publish them automatically at different times.

Pros

• Easy to learn and use
• You can curate articles as well as images to be used across your social media accounts
• Queue meter helps you ensure that your social profiles stay active
• Customizable reports simplify the way you measure, track, and understand your business’s ROI
• Competitive Pricing

Cons

• Doesn’t work well with LinkedIn
• The free version comes with a limited set of features

What’s Crowdfire best for?

Crowdfire is flexible enough to meet the social media management needs of individuals, agencies, and businesses. 

Pricing

Crowdfire has three paid pricing plans:

• The Plus plan is priced at $7.48 per month /billed annually (5 social media accounts)
• The Premium plan is priced at $37.48 per month /billed annually (10 social media accounts)
• The VIP plan is priced at $74.98 per month /billed annually (25 social media accounts)

Rating

• Capterra: (4.3/ 5) stars
• G2: (4.0/ 5) stars

19. Buffer

Buffer is yet another popular app for managing multiple social media accounts using a simple dashboard. You can integrate all the major social media platforms, including Facebook, Instagram, Pinterest, and LinkedIn with the app.

You can draft posts, schedule them, and analyze the performance of each social media campaign. With Buffer, you can harness the power of social media to increase the brand awareness and brand loyalty of your organization and drive customer engagement.

Pros

• Remarkable UI and UX design
• The in-built calendar lets you see all your scheduled content on different social platforms at a glance
• You can share posts with your teammates and ask for approval before publishing them
• It’s easy to measure social media performance and create detailed reports for analyzing how your efforts are paying off

Cons

• Pricey for individuals and small businesses
• Lacks team management features

What’s Buffer best for?

Buffers make a great choice for marketers who want a simple and intuitive app for managing social media, analyzing performance metrics, and managing multiple social media accounts from a single platform.

Pricing

• The Essentials plan costs $5 /month for 1 channel and $5 per channel addition when billed annually
• The Team plan costs $10 /month for 1 channel and $10 per channel addition when billed annually
• The Agency plan costs $100 per month for 10 channels, and $5 per channel addition when billed annually

Rating

• Capterra: (4.5/ 5) stars
• G2: (4.3/ 5) stars

20. SocialPilot

If you want to add some automation to your social media marketing, SocialPilot is just the right tool. You can add the URL of your business’s website and other websites that you follow to share their blogs automatically on your social media.

With SocialPilot, you can view and reply to messages, and comments on multiple Facebook profiles in real-time. The integrated social media analytics lets you analyze the engagement on social posts and also helps to understand the target audience’s behavior. Also, you can document the analytic reports of your social platforms by downloading them in PDF format.

Pros

• Assign roles to team members and define their access levels
• Content recommendations from across the web
• Bulk scheduling makes it possible to schedule social posts for upcoming weeks or months

Cons

• It’s somewhat difficult to navigate through the app

What’s SocialPilot best for?

SocialPilot is particularly great for managing your social media accounts on a single platform.

Pricing

SocialPilot has four different pricing plans:

• The Professional plan costs $25.50 /month (1 user, 10 social accounts, billed annually)
• The Small Team plan costs $42.50 /month (3 users, 20 social accounts, billed annually)
• The Agency plan costs $85 /month (6 users, 30 social accounts, billed annually)
• The Agency+ plan costs $170 /month (unlimited users, 50 social accounts, billed annually)

Rating

• Capterra: (4.4/ 5) stars
• G2: (4.5/ 5) stars

21. 8b.io

8b.io is a new link in the bio tool that allows adding multiple links to a single page. It offers to easily curate what the users share on their social media and convert their auditory to their subscribers or customers.

The 8b.io pages can be customized with a collection of page styles, profile pictures, and animated backgrounds.

You can change your subdomain name to a custom one, and get a QR code for free. The premium subscription is annual, and it allows the creation of up to 5 pages with an unlimited number of links. With the Premium plan, the user can connect a custom domain, add a “Blue badge” to the profile, remove the 8b.io logo, and access the advanced analytics and all styles and backgrounds.

Pros

• The tool is free with minimal limitations
• Custom video backgrounds
• Direct links to call phones, chat on messengers, send text, email
• Easy interface with zero learning curve

Cons

• Only 5 layout styles are available at the moment

What’s 8b.io best for?

8b.io app is great for content creators and social influencers to collect all links to share on a single page.

Pricing

• Free to get started with limited features
• The Premium plan costs $1.99/month when paid annually

Rating

• Capterra: (NA/ 5) stars
• G2: (NA/ 5) stars

22. SEMrush

SEMrjush is one of the best digital marketing tools for organic marketing that you can leverage to plan and monitor all your SEO strategies. It allows you to search relevant keywords for your website, analyze competitor’s SEO strategies, and create SEO-friendly webpage and blog content.

Apart from SEO, SEMrush can also help you with PPC (pay-per-click) ad campaigns and boost your business’s sales. It is a comprehensive software that can meet both your SEO and SEM needs, like backlink analysis, organic traffic insights, content audit, competitive research, and much more.

Pros

• Comes with a wide range of useful tools and features
• Suitable for marketing teams of every size
• Data-driven solutions for developing powerful content strategies

Cons

• Pricing is quite high for individuals, freelancers, and startups

What’s SEMrush best for?

SEMrush is best for conducting keyword research, analyzing competitors’ SEO and paid marketing strategies, and optimizing website performance for search engines.

Pricing

SEMrush has three pricing plans:

• The Pro plan costs $139.95 per month
• The Guru plan costs $249.95 per month
• The Business plan costs $499.95 per month

Rating

• Capterra: (4.7/ 5) stars
• G2: (4.5/ 5) stars

Website optimization and CRO tools

23. Hotjar

As a marketing professional, you need to analyze and understand the behavior of users visiting a website. Hotjar is a behavior analytics software that allows you to gain better knowledge about consumer behavior with features, like heat maps and visitor recordings.

The software also makes it possible for you to get feedback directly from users. This feedback data is useful for identifying the factors that trigger them to perform certain actions. With Hotjar, you can embed surveys on a website or share them with users to get their feedback. More more comprehensive data, it integrates well with Google Analytics, Zapier, Hubspot, Microsoft Teams, and more.

Pros

• Easy to set up and use
• Allows visitor targeting using URLs, devices, and user attributes
• You can export user responses in CSV or XLSX format

Cons

• Suitable only for websites, you can’t use it for apps

What’s Hotjar best for?

Hotjar is best for analyzing user behavior on the website, including heatmaps, session recordings, and surveys, to understand user interactions and optimize website usability.

Pricing

Hotjar has three paid pricing plans:

• The Growth plan costs $40 /month when paid annually (Starting from 7k sessions)
• The Pro Plan, contact sales for pricing
• The Enterprise plan, contact sales for pricing

Rating

• Capterra: (4.7/ 5) stars
• G2: (4.3/ 5) stars

Video Marketing

24. VidIQ

For marketers who want to optimize YouTube videos to have a better reach, the VidIQ software is the perfect tool. It allows you to improve the visibility of your videos and expand your audience.

Apart from offering detailed insights for YouTube videos, VidIQ also provides metrics that reveal audience engagement with your videos on Facebook and Twitter.

Pros

• Allows you to perform comprehensive keyword research for YouTube videos
• Analyze competitors and discover content that is working well for them
• It’s easy to know the performance of your YouTube channel with its channel audit feature

Cons

• Do not support integration with many popular social media platforms, like Instagram
• High-end plans are quite expensive

What’s VidIQ best for?

VidIQ is a must-have marketing tool if your video marketing campaigns are mainly focused on YouTube.

Pricing

• The Basic plan is free to get started
• VidIQ Pro plan costs $5 per month
• The Boost plan costs $24.50 per month
• The Coaching plan costs $159 per month

Rating

• Capterra: (4.4/ 5) stars
• G2: (4.5/ 5) stars

Designing Tools

25. VistaCreate

VistaCreate is an online graphic editor that lets you create and edit stunning, professional-looking designs for different purposes in minutes. It offers a continuously growing vast library of over 100K+ ready-to-use templates for any occasion and format. New designs get added to the library daily. This app supports both static images and video formats.

Understanding the importance of maintaining design consistency, It offers various types of editing functionalities such as Brand Kits, Background Remover, Stickermaker, Styles, and more. These features empower users to customize and brand any project or template effectively, regardless of their design experience.

Pros

• Wide range of editing features
• Free version of the tool
• Intuitive interface and short learning curve
• A vast library of templates
• Direct publishing to Instagram, Facebook, and Pinterest
• Free access to creative assets such as stock photos and videos

Cons

• Some functionality is only accessible to paid users
• Some of the editing features are limited

What’s VistaCreate best for?

VistaCreate is a great solution for business owners and marketers who aren’t professional designers but still want to create high-quality, trendy designs for their marketing activities.

Pricing

There are two types of plans that users can access:

• The Starter pricing plan is free
• The Pro plan costs $10/month (billed yearly).

Rating

• Capterra: (4.6/ 5) stars
• G2: (4.5/ 5) stars

26. Canva

Canva is the preferred choice for marketing teams to create visual content that can be used in various marketing campaigns. This tool is among the best marketing tools for small businesses, as it offers professional design templates that allow you to create beautiful graphic content without having hardcore graphic design skills.

Whether you want to create stunning infographics that engage people with your content or videos to help customers learn better about your product/service, Visually can help you create a wide range of content.

Pros

• Allows you to create a wide range of content
• Comes with several advanced image-editing features
• You can use free icons to make your designs more impactful

Cons

• Lack of collaborative features

What’s Canva best for?

With Canva, you can create eye-catching designs for your marketing campaigns easily.

Pricing

Canva has two pricing plans:

• Free to get started with limited templates and images
• The Canva Pro costs $14.99 per user per month when billed annually
• The Canva Teams plan costs $29.99 /month per person when billed annually

Rating

• Capterra: (4.7/ 5) stars
• G2: (4.7/ 5) stars

To sum it up

In today’s modern age, the use of innovative marketing tools at work is a must for every marketing professional. The tools that I’ve listed above are among the top marketing software that every marketer should use.

Hopefully, you are going to find ideal tools for your ongoing projects and campaigns. Kindly note that whether you are an individual marketer or a member of a marketing team, these tools work pretty much for everyone.

Good luck with your choices!

FAQs